There is no substitute for experience

Discover New Arrivals:

At Visual Impact, we take pride in offering an unparalleled selection of production equipment that sets the standard for quality and innovation. Our commitment to excellence is evident in our constantly refreshed inventory, featuring the latest advancements in broadcast and film technology. We understand the importance of staying at the forefront of the industry, which is why we ensure our clients have access to the best new equipment on the market.

Whether you’re in search of cutting-edge cameras that capture crisp, cinematic footage, state-of-the-art lighting that brings your vision to life, or pristine sound equipment that records every nuance, our collection is curated to meet the demands of modern production. Our tools are not just new; they are tried and tested for reliability and performance. Dive into our range of production tools, and you’ll discover that we are more than a supplier—we are a gateway to elevating your creative projects to new heights. With Visual Impact, you’re not just keeping up with the times; you’re setting the pace.

Shop with Confidence:

Discover the ease of securing top-tier production equipment with Visual Impact, where our user-friendly website streamlines your shopping experience. Our knowledgeable staff is on standby, ready to assist you in navigating our extensive inventory to find the perfect match for your project’s unique demands. We pride ourselves on offering competitive pricing and flexible rental options, ensuring that creators of all levels can access high-quality tools without straining their budgets. Whether you’re gearing up for a short-term shoot or a long-term endeavor, our adaptable solutions are tailored to accommodate your timeline. Choose Visual Impact for a seamless acquisition process and equip yourself with the gear that empowers you to produce exceptional content.



Available Now at Visual Impact

BURANO is a new concept in cinema cameras. It takes VENICE’s superior image quality and usability but re-imagines it for solo and small team productions. 33% lighter than VENICE 2, more power efficient and supporting CFexpress media – it’s not just our smallest full-frame CineAlta camera, in many ways it’s our most technically advanced. Expect uncompromising image quality wherever you are, whatever the size of your crew.



Nanlite FC500B Bi-Color LED Spotlight

Crafted to offer complete versatility in bi-color illumination, the FC500B Bi-Color LED Spotlight by Nanlite is a sleek and compact AC-powered unit, adept at illuminating a wide array of environments with its Kelvin range spanning from 2700 to 6500K. Distinguished by its innovative wing-shaped top housing, the FC500B sets itself apart from other Nanlite fixtures, exuding both style and functionality.



Nanlux Evoke 1200B LED Bi-Color Spot Light

Embracing a widely favored and user-friendly design, the Nanlux Evoke 1200B LED Bi-Color Spot Light offers an extensive color spectrum ranging from 2700 to 6500K, boasting impressive CRI and TLCI ratings of 96 and 97 respectively. This ensures precise color rendering even in the most subtle nuances. The 1200B features dimmability from 0 to 100% in precise 0.1% increments, accompanied by linear, S-curve, exponent, and logarithm dimming curves.


Kupo Grip

Kupo Two-Section Wind-Up Stand

The Kupo Two-Section Wind-Up Stand is designed for single-user operation, featuring a stainless steel crank and geared column for effortless elevation of equipment up to 99 lb to a height of 96.5". It incorporates a self-locking mechanism for safety and boasts a wide footprint of 50.4" for added stability.


Angenieux EZ-3


Created to fill the wide gap between basic still photography zooms, and the highly acclaimed Optimo, Optimo Style family of lenses used in the motion pictures industry, the Angénieux EZ series features three light weight zooms : the EZ-1, EZ-2 and the brand new EZ-3. Thanks to an innovative lens modular design (Interchangeable Rear Optics IRO Technology®), the EZ Series lenses allow the rear lens group to be exchanged between S35mm (up to 30mm image diagonal), and FF/VistaVision format (up to 46mm image diagonal).


Cooke SP3

Mirrorless Primes

Cinematographers deserve truly cinematic glass. Start with one or build the full set with consistency of performance guaranteed.


ARRI Alexa 35

4K Super 35

ALEXA 35 is a 4K Super 35 camera that elevates digital cinematography to unprecedented heights. ARRI’s first new sensor for 12 years builds on the evolution of the ALEXA family over that period, delivering 2.5 stops with more dynamic range, film-like highlight handling, better low light performance, and richer colors.


Sony Rialto 2 Camera Extension System


Sony has announced a new VENICE Rialto 2 Camera Extension System. This is a follow-up to the original system and while it was designed for the new VENICE 2, it will also work on the VENICE. The new VENICE Rialto 2 Camera Extension System has an extended operating range and a few new features have been added.


Sony FR7 PTZ

Cinematography meets robotics

The FR7 provides smooth pan, tilt and zoom (PTZ) control coupled with a full-frame image sensor and a high-quality E-mount lens line-up. Focal length and shallow depth of field provide creative freedom and combine with remote PTZ control capability to open a new world of creative potential.


Orbiter Projection Optics

Even. Precise. Brilliant.

The Orbiter Projection Optics 25° and 35° provide unparalleled precision in every detail allowing for crisp projection of a light spot, as well as immaculate gobo projection and precise shutter cuts. The field of light is entirely even and without color aberration. The projection has no visible hot spot or drop to the edge and the depth of field is outstanding.


Sony α7C II compact full-frame camera


Compact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both stills and movies, it's the essential tool for capturing the world the way you want to.


Sony α7CR 61.0 MP compact full-frame


Let your expectations be upended. A class-leading1 astonishing Exmor R™ 61.0 MP2 full-frame sensor, just like that of our acclaimed α7R V, now comes in an α7C series compact body. Don’t allow a single detail to be missed, with the go-anywhere α7CR.


ARRI Orbiter

Illumination Reshaped

Orbiter is an ultra-bright, tunable, and directional LED fixture from ARRI. All systems in Orbiter are completely new and designed with versatility in mind. Changeable optics is the core innovation in Orbiter. With a wide variety of optics to choose from, Orbiter transforms into the perfect light for your application without sacrificing beam, output, or color quality.


RED Komodo X

Capture Every Movement

RED further advances its KOMODO line with the release of the black KOMODO-X 6K, a digital cinema camera featuring faster frame rates, a redesigned S35 sensor, and an updated form including advanced video and audio interfaces.



4K / 2K / Cinema Line

Inside a compact body that's ready for grab-and-shoot action, the FX6 packs a highly sensitive, full-frame image sensor with the power to expand your moviemaking creativity.